Legal Obligations

Use of the Mailing Preference Service is not a legal requirement, but is a strong plank within the self regulatory framework of the Data & Marketing Association.

It's use is a condition of the Data & Marketing Association's Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority.

All mailers should ensure that their non customer mailing lists are screened against the Mailing Preference File.