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MPS Background & News

The Mailing Preference Service (MPS) is a data file of consumers who have registered their wish not to receive unsolicited advertising material by mail. The MPS is a non profit service managed by the Governance Division of the Direct Marketing Association. It's use is a condition of the Direct Marketing Association's Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority. All mailers should ensure that their non customer mailing lists are screened against the Mailing Preference File.

Cost to obtain the file - An Annual Licence is £1,100 + VAT. To receive a one-off file ONLY £280 + VAT. For a partial one-off download of up to 50% the full file ONLY £55 + VAT

Additional benefits of being a licensee
You will be able to use the official MPS logo on your Web site and correspondence
Your company services as an official list cleaner and licensee will be publicised on both the MPS corporate and consumer Web site listing.
To apply please fill in the application form

Other Preference services


The Telephone Preference Service allows businesses and consumers to register their telephone numbers in order to not receive unsolicited sales and marketing calls

The Fax Preference Service allows consumers and businesses to register their home or business fax number not to receive unsolicited sales and marketing faxes

Changes to MPS site

MPS has made some improvements to the service we provide our Licensees. These improvements may require that you amend your current download methods. If you require assistance or have any queries please call 0844 669 5226 or email mps@linktra.com. For full information on changes and assistance.

Marketers show they're serious about data security

DataSeal, the only data security standard aimed specifically at marketers, is now available to members of three trade associations

The BSi-audited standard developed by the Direct Marketing Association (DMA) was previously exclusive to DMA members.