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MPS Background & News

The Baby MPS enables parents who have suffered a miscarriage or bereavement of a baby in the first weeks of life to register their wish not to receive baby related mailings.

The Baby MPS is a non profit service managed by the Governance Division of the Data & Marketing Association. It's use is a condition of the Data & Marketing Association's Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority.

Cost to obtain the file - Unlimited access for one year is £315.00

To apply please fill in the application form

Other Preference services


The Telephone Preference Service allows businesses and consumers to register their telephone numbers in order to not receive unsolicited sales and marketing calls

The Fax Preference Service allows consumers and businesses to register their home or business fax number not to receive unsolicited sales and marketing faxes

Technical Assistance

If you require technical assistance or have any technical queries please call 0844 669 5226 or email tps@miqsolutions.co.uk. For further information please read more below