What is the Baby MPS?

Baby MPS is a new service launched in May 2002 that enables parents who have suffered a miscarriage or breavement of a baby in the first weeks of life to register their wish not to receive baby related mailings.

How do I become a subscriber?

Complete the application form online or complete the application form in our subscriber pack.

How do I receive the data?

The only option of data receipt is via the web. On receipt of the completed application form, the signed licence and the subscription you will be provided with a password which enables you to download the data whenever you need to.

How much does it cost?

Unlimited access for one year costs £300 + VAT.

How often is the file updated?

The file is updated Monday to Friday. Registrations are put on the file the day they are received.

How long do records remain on the file?

Records will remain on the file indefinitely unless cancelled by the subscriber.

How long will the file take to download?

Using standard equipment the file should take about One minute to download.

Can I register names on the file on behalf of consumers who have contacted me direct?

Yes, if you are contacted directly by a consumer and asked to remove their name from your mailing list you may wish to offer to register the details on Baby MPS as a value added service. If you want to provide us with a file please email us the data in an Excel format file with different fields for each of the required data elements.

Is use of the Baby MPS a legal requirement?

No, but it is recommended as best practice.

Why is the Service only available online?

Because it is the quickest way data can be made available. In our consultation with the industry before the service was launched companies indicated that speed of availablity of the data was crucial for an effective service.